Jay-Z’s concert at SXSW was live-streamed last Monday and it was more than just a dope show. For the 16 million plus viewers who saw it live or in the immediate aftermath it was, whether this insight has sunk in or not, a taste of the future of live entertainment. SXSW is arguably the most important tech meet-up of the year and despite all the unveilings of savvy new apps and software and various interactive gizmos, a music concert was the most engaged topic on Twitter! To be fair, music has always been ingrained in and been an essential part of SXSW and Jay-Z’s was not the first concert streamed from the venue. But turning an intimate 60 minute concert in a 3000 seat venue into a major event with 16 million virtual seats required two things; a high wattage star, and the substantial progress in streaming that has been occurring almost without notice over the past year. It’s that improvement in the quality of streaming that stands out the most for us at OnStage and other companies working in the same space. Being able to deliver high definition, buffer free, perfectly synchronized streamed concerts is after all, the goal that we are working towards and the content we’ll be bringing to you in the very near future.